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Concept & Demo Projects

Original sample work that shows what I can create for your business, made with fictional brands and synthetic data to protect client confidentiality.

Concept, demo & sample work

See what I can create for your business

These original samples were made especially for this portfolio to show my skills while fully protecting past clients' confidentiality.

About these samplesAll businesses, people, records and figures shown are fictional and created only to demonstrate skills. These are concept, demo and sample designs, not completed client projects.
Demo ProjectWebsite Design

Kalamansi & Crumb — Bakeshop Website

A mobile-friendly home page concept for an invented neighborhood bakeshop, with a clear menu, product highlights and an easy pre-order button.

Skills demonstrated

  • Website layout
  • Mobile-first design
  • Menu & product sections
  • Call-to-action planning

Fictional business, menu items and prices.

Demo ProjectWebsite Design · Home Care

Lirio Lane Home Care — Agency Website

A warm, trustworthy website concept for an invented non-medical home care agency: service overview, consultation request and a caregiver careers page that works on phones.

Skills demonstrated

  • Service-based website structure
  • Recruitment landing page
  • Accessible, calm design
  • Responsive layout

Fictional agency. No real clients, caregivers or health information are shown.

Sample DesignLogo & Branding

Solenne Skin Studio — Brand Identity

An original logo, color palette, type pairing and business card for an invented skincare studio, showing how a small business can look consistent everywhere.

Skills demonstrated

  • Logo design
  • Color palette
  • Typography pairing
  • Business card layout

Original logo created for this sample; fictional business and contact details.

Sample DesignSocial Media Marketing

Kalamansi & Crumb — Social Media Set

A coordinated set of feed and promo post designs for the fictional bakeshop: a product launch, a weekend promo and a holiday pre-order announcement.

Skills demonstrated

  • Social media graphics
  • Campaign planning
  • Brand consistency
  • Promo copywriting

Fictional promotions for demonstration only; no real results are implied.

Concept ProjectBusiness Administration · Recruitment

Hiring & Onboarding Tracker

A tracker concept for following applicants from application to first day: hiring pipeline counts, stages, roles and a checklist of onboarding documents.

Skills demonstrated

  • Recruitment coordination
  • Spreadsheet & tracker design
  • Onboarding checklists
  • Data organization

Synthetic sample names and data. No real applicant or employee records.

Concept ProjectScheduling & Administration

Weekly Scheduling Dashboard

An admin dashboard concept showing booked and open shifts, timesheets waiting for review, a weekly calendar and a simple daily to-do list.

Skills demonstrated

  • Scheduling
  • Dashboard layout
  • Administrative workflows
  • Task prioritization

Sample shifts and figures only. No real schedules, clients or staff.

Concept ProjectCustom Business Web App

Tala Desk — CRM App Concept

A user-interface concept for a lightweight customer-management app: a lead pipeline from new inquiry to won, plus follow-up reminders so nothing slips.

Skills demonstrated

  • CRM workflow design
  • Web app UI concept
  • Lead pipeline setup
  • Follow-up systems

Interface concept with placeholder companies; not a deployed product.

Sample DesignPrint-Ready Design

Kalamansi & Crumb — Merch Artwork

Original artwork for the fictional bakeshop, shown on a T-shirt, mug and tote bag, with notes on the file settings a printer usually asks for.

Skills demonstrated

  • Merchandise artwork
  • Print file preparation
  • Brand extension
  • Mockup presentation

Digital design sample only. No physical products were produced.

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